I love paid advertising. It gets you sales right away, and really motivates you when you see things are advancing in the right direction that you want it to. But advertising can definitely get expensive, and you need new and creative ways to recoup that money back. It’s just marketing 101, and it’s something that you should know off the top of your head.
There are many places to advertise online. Luckily, online advertising is much cheaper than offline advertising, but you can still earn the money in your business that you are looking for. This means that your buck can go farther, and you can get tons of more leads and sales with online advertising, as opposed to offline advertising.
In today’s lesson, I want to share with you some ways that you can recoup the cost of advertising after you get a customer. Not every business is the same. Some businesses have the ability to actually earn a profit for every customer they get. Some are able to break even. And some simply lose money on the frontend first time sale. But there’s nothing wrong with that. Here’s the first way to recoup your advertising costs:
1) Backend marketing
Backend marketing is all about selling to your existing customers and clients. This will account for 80% of your total business profits – so you can’t ignore this aspect of your business. Are you currently marketing to your current customers or clients? If not, then you’re leaving A LOT of money on the table.
It’s important that you use backend marketing in your business. Plus, it’s free to market to your customers! Plus, they know you, they like you, and have already done business with you – so they know what to expect. Don’t neglect backend marketing. This alone could sustain you for income even when you retire. Here’s another way to recoup your advertising costs:
2) Free marketing
I actually love this aspect of marketing. For every free sale that I get, I know that money can go towards paying the debt of a brand new customer. Plus it’s 100% profits for you. The more free sales you get, the more profits you will get. You need to put together a great free marketing strategy that will boost your income.
There are so many ways to promote your products and services with free marketing. You have article marketing, SEO, blogging, forums, Facebook, Twitter, videos, social media, and etc. There are a slew of strategies out there. And the more you do it, the more money you will make – and the more you will recoup those advertising funds… therefore allowing you to profit more.
These 2 strategies will help you to profit like crazy in your business. Both combined can bring you the extra sales that you’re looking for. No matter what your online business is, I assure you that if you incorporate these 2 techniques into your repertoire… you’ll hard to stop in your niche. Keep marketing, and keep implementing effective strategies to boost your sales and profits.
Good luck with your marketing efforts online.