The best ad placement for AdSense is easily determined when you know a few facts about how the visitor to your site view a web page. After knowing were your visitors eyes look first, where ads stand out from when they are reading content, and where they look after reading your content, you can place your ads in a location that will skyrocket your click through rate!
The first place people look when they open a web page is at the very top. Then they look towards the top right then down the right side. These are the ideal places to place your ads. However, if the locations do not fit with your web pages layout , there are other places that do pretty good. A box of ads in the top paragraph of content normally works pretty well. It works better when the ads are on the right side because people read left to right and that will make there eyes view your ads.
If your web page is a blog or a site that is very long and requires your visitors to scroll down, you can place ads on the right hand side of your site in between information. This makes your ads seem more like information instead of ads. In this situation, I like to use AdSense ads that look like a list of links instead of normal ads. After moving to those I saw a big increase in my click through rate.
One place you do not want to put ads is the very bottom of your page. When people are finished reading your content, they are going to either click out of your site or return to the top of the page to look for more options. This is why ads at the top of page are so efficient. People are looking for a way out of your page and a AdSense ad is as good as any other way!
Ad placement makes a huge difference in your click through rate and requires a little experimentation to find the best ad placement. You have to put yourself in your visitors shoes and look at it that way. If you do not see a big increase on your click through rate after one try, try again. You will find the ideal places if you remember the tips in this article.