Google has removed the limit of 3 AdSense ads per page, and after this updated its advertising policies saying that “we can limit or disable ad view on pages that do not contain valuable content and/or with excessive advertising, as long as you do not make changes “. Most likely, the changes relate to the fact that many pages on mobile devices are scrolling down to infinity and beyond, so it is inappropriate to talk about advertising in specific numbers.
According to Marketing Land Google has officially confirmed the information about removal of limits on the ad number and noted that now they will look at the content and advertising balance on the page as a whole. They say, taking into account any infinite scrolling and long video streams, it is the decision that is much more balanced.
Thus, starting from 2016 there is a chance to start earning more on contextual advertising and it cannot but rejoice. Still one should not mindlessly fill the page with advertisements, as there should be a balance including the advertising to content ratio.
First, think about the users. Do you think that it would be nice if they will not be able to find useful information on your web site among heaps of advertising? This will only push them back.
Second, the fact that Google is now loyal to more than 3 ads per page does not mean that it cannot blame you for excessive use of advertisements.
Having learned these rules, you can begin increasing the web site monetization effectiveness. I would suggest my own strategy for placing ad units on web sites, where the content ranges from 2 to 7000 characters.
In my opinion and experience, the best way is to place 4 AdSense ads per page. The optimal solution will be if 728 x 90 or adaptive block is placed under the title. Two blocks should be placed in the body of the page. These blocks will randomly display throughout the content. It is desirable to put 336 x 280 blocks in the body. The last 300 x 600 block will best show itself in the web site bar. Where exactly in the website bar it is your business. I placed it in the bottom of web site bar and it gives me good profitability.
Of course, it is not the only right way, but still it is very effective and does not distract users from the main content. According to circumstances, you can add even 3 or 4 advertising blocks in the body of the article on the web sites with a very long content, where you need to do a lot of scrolling.
I hope my pieces of advice will be helpful and your pocket will say thank you.