The Internet is Based Upon Content
Yes, the world wide web consists of individual websites which contain some content (hopefully) that internet surfers want. Of course, there are lots of different types of content online including videos, music, and games. But most websites still contain information in the form of articles. The articles can be about anything from repairing a leaky sink to getting a good deal on a new car. These articles have been crafted, by article writers, to provide useful information and engage the audience.
Think About Offline Magazines and Newspapers
Many websites work like offline print media does. The good thing about the internet is that it is much easier to update, and can also interact more with the reader. But most websites are, basically, a source of information, and that is why surfers visit. They want to learn something, be entertained, or connect with others. They can do this with the content provided on a website.
Can You Think About Websites as Magazines?
This may seem like a very basic content to those of you who are very experienced on the internet, but from talking to less web savvy people, I have found out that they really do not understand it. When friends ask me how I make money online, I try to explain it. But then when I mention “offline magazines”, the concept clicks in their minds. They get that.
So can you think about providing written content for a website in the same way that a magazine publishes articles or a newspaper publishes news stories? That is exactly what most websites do.
How Does An Online Magazine or Newspaper Make Money?
Well, a magazine or newspaper makes most of their money through advertising. The cover price usually just covers the cost of distributing. Since it is much cheaper to actually distribute a website, a lot of content (not all) can be provided for free. Now, not everything should be free on the internet, but it does allow for material to be presented at a much lower cost since it does not need to be “physically” published.
Now think about the ads in a regular, paper magazine or newspaper. These ads provide most of the revenue. Websites also have sponsors which pay for advertising, but they can do it in a much more interactive way! Here are some of the ways that websites get paid:
- Pay Per Click – Some advertisers will pay every time a visitor clicks through their advertisement. The click with take them to a page that the advertiser wants viewed. This is pay per click (PPC) advertising.
- Pay Per Action – Some advertisers will pay for every time a visitor completes a specific action. For instance, lead capture forms are a popular example of pay per action (PPA) adds.
- Pay Per Sale – Many online businesses will pay for a sale, which is why this is pay per sale (PPS). They may pay a flat fee or a percentage of sales.
Sponsors Should Relate To Content
You should try to find a sponsor that has something to do with your content. Consider what types of ads your website visitors would probably be interested in. If you website publishes recipes, you probably do not want to try and sell golf clubs. If you run a golf site, women’s shoes will not be that likely to sell well. However, a recipe website may do very well by promoting popular cookware, and a gold site should have no trouble promoting an online pro shop!
Now you should have some idea about how websites make money for their owners. If you are ever annoyed by ads on a website, remember that the webmaster is providing valuable content for you. If you have some idea that you think would make a good website, go for it!