Many website owners think that it would be easier and less expensive to allow a freelancer to handle their SEO, rather than an established Search Engine Company. Although that may seem like a more viable option, hiring a freelancer for this essential marketing element can have a devastating impact on your site-and your ranks.
The advantages of using an established firm far outweigh the costs. Not only does a trusted Search Engine Company have extensive knowledge and experience, but they’ll also be able to set-up proven methods and search engine optimization campaigns to get your site ranked high.
A freelancer will probably not have the background and extensive experience that a Search Engine Company will possess. Often, it is critical to see the past results and references of a firm before choosing them to do your work. Undoubtedly, a freelancer will not be able to present an entire portfolio of past results and clients.
Another issue an individual contractor may have is the crucial time element. As a single person versus an actual company, he or she may simply not have the time, staff, or resources available to get your site ranked properly. For example, an actual Search Engine Company will have the availability of dedicated staff members and can devote an entire team to your site if it requires a large amount of dedicated SEO experts. Try asking a freelancer for an entire team of dedicated SEO experts.
What’s more, a freelancer is not going to have the financial stability as that of a full-service SEO Company. What does this mean to you? SEO is all about longevity and is a long-term commitment. Chances are, your freelancer may move on to another job or freelance gig right after working on your site. Perhaps, even worse, they’ll leave before your site is even ranking in the top ten. With a dedicated SEO company, you’re assured they’ll be there for the long-term and available to answer any questions you may have regarding your SEO or online marketing in general along the way. After all, that’s their business.
In the end, an SEO company’s advantage over a freelancer is simply reliability. Remember that as time and your business goals change, so do your needs. And your needs won’t only change. They will also grow. There is no assurance that a freelancer will grow along with you, but with a good SEO company, this is guaranteed.