This article was inspired by the disappearance of several well-known marketers from Twitter. I was sad to see them leave, but I know why. I want to share what happened, but promise me you will read this article through the end so that you can avoid this happening to you as well.
It is easy to dismiss what I am about to share with you, but if you put the “Call to Action” at the end of the article into effect, you will make money online faster than you ever imagined.
Introduction – How We Are Taught to Make Money with a Website
If you are trying to make money online and you have a website, then you probably are capturing the names and email addresses of your site’s visitors. After all, the money is in the list, right?
Then you know that you have to follow-up with your prospect a number of times before they buy something, at least 5 to 7 times if we are to believe the statistics. If you do all that – build a good site with good copy, have a great product, capture leads, follow-up – we are led to believe we will have money deposited in our bank accounts while we sleep.
Nothing could be further from the truth and here is why:
You Must Build Relationships
You need to connect with your readers and followers, not just pitch them your latest product or promote an endless stream of products to them just because you will make an affiliate commission. Instead, you should seek to build a relationship with your subscribers or social media followers. This is something that we have been told by every marketing expert and yet, it is hard to do.
Why is it hard? Because it takes time and we would rather make money online the easy way and that is through sending a bunch of emails with affiliate offers and blatant sales pitches. Unfortunately, taking shortcuts and just sending emails to our list via an autoresponder series for 2 weeks just is not going to get the job done. Here is why…
The Post-Product Launch Drop Off
How many times have you received a flurry of emails over the course of a few weeks from a big-time marketer or person you wanted to learn more from because they were gearing up to launch a new product or coaching service?
Right, we have all seen our once favorite gurus do this. I wrote “once” as in former because what will happen, and correct me if I am wrong, is that you will feel cheated when they go back to never emailing you or writing posts on your favorite social media network.
You Are Easily Replaced
The reason why everything I just shared with you is so important is that you are replaceable in your reader’s eyes. As hard as that might be to believe, it is true.
Whatever niche you are in, there is someone in the wings waiting to take your spot and make money online selling their product or service to your readers.
How can you stop this from happening? By being consistent with your list of subscribers of followers. You seek to build that relationship over time and then they will actually look forward to your emails, posts and tweets.
Call to Action: Create a Content Schedule and Stick to It
The solution for the blatant pitch emails and posts that are nothing more than thinly-veiled product promotions is very simple – create a content schedule and stick to it. A content schedule is nothing more than a rough guideline for how often you will send emails to your list. Write those emails whether you want to or not and send them out. Provide value to your list. Give them the content they came to you for in the first place.
The same goes for Twitter, Facebook or the other major social media sites. Do not hop on these properties and tweet or post like mad in the weeks leading up to a launch, only to disappear days after your launch.
In short, be in it for the long-haul. Create a content schedule you can stick with for the long haul and then stick with it. If you do, you can easily make money online, more than you ever did in the past.
Now it is time for you to get started on the right foot with building your list and trying to earn income online by creating a content schedule. Do that and you will be well on your way to increasing your online income this year!